At the end of Tuesday's call I said I'd send you both options, so they're below, split screen. My recommendation is the gold side: the consulting install. $14,000 once, over 3 months, and the machine that makes your ads is yours forever. The agency sits right next to it, priced in full, so you can compare line by line. You built a $10M business by productizing your own internal tooling. This is that move, again.
From our call on September 2. Vight is a bootstrapped AI platform for MSPs, built with your brother out of the tooling you developed inside your $10M IT business. Launched in June, roughly 10 paying customers by September, free first month, no contract, and demos that convert on the spot. Leads come from two places: trade shows that cost $50K to $60K all-in per event with unclear ROI, and Meta at about $100 a lead, already your cheapest source. The goal is the first 20 customers, and the next big trade show is November. Four things you said that this whole page is built around:
"I don't know shit about marketing. I don't know how to get customers that way."
You grew the IT business to $10M without spending a dollar on marketing. Vight doesn't get that luxury. The fix isn't becoming a marketer. It's owning a system that does the marketer's job, the same way Vight does the technician's.
"My TAM is about 5,000 businesses across US and Canada."
A small TAM is a creative problem, not a budget problem. Inside those 5,000 MSPs there are maybe 20 distinct groups that will convert, each responding to a different persona and angle. Finding which combinations hit takes testing volume: a lot of statics, tagged and measured, not a bigger booth.
"Facebook has been the most successful lead source for us in terms of cost per lead."
About $100 a lead, 40% of leads become demos, a third of demos close. That's roughly $750 of ad spend per new customer, before any optimization, off a couple of freelancer creatives a week. The channel already works. It's underfed.
"Being that we're bootstrapped, we're going to do what's most affordable."
Taken seriously. That sentence decides this page. One option below is a one-time build you own forever. The other is a retainer that bills every month it runs. Both are priced exactly as quoted on the call.
Left: I install the machine inside Vight and teach you to run it, and it's yours forever. Right: my agency runs it and sends you the output. Every row lines up so you can compare like for like. The gold side is the recommendation.
The same stack I walked you through on the call, tuned to a B2B SaaS selling to MSPs. Three lenses feed it, an agent pipeline produces from it, and it's all built together on our calls, in Claude Code, on your machines. This is the dashboard that literally makes ads from the insights.
Every ad in your account tagged by persona, angle, emotion, format, and product feature. Your account is young, which makes this fast, so we layer competitor ad libraries on top to see what the category has already proven.
Your library versus the MSP-software and IT-tools space on Meta: which personas, angles, and formats are over- and under-indexed. The gaps become the briefs your team generates from.
r/msp, the MSP communities, competitor reviews, and your 60 hours of demo transcripts, all tagged the same way. Every persona mapped to what it actually cares about, in its own words.
Your funnel from the call: about $100 a lead, 40% of leads demo, a third of demos close. Roughly $750 of ad spend per new customer, and demos close on the spot when the right MSP sees them. The bottleneck is volume: a couple of freelancer creatives a week can't reach 20 niches. The machine ships dozens a week either way you buy it.
So the real question is price shape. The install is $14K once, about a quarter of one trade show all-in, and it ends. The agency is $18K over the same 3 months, then $6K every month after, forever. You said it yourself: bootstrapped means doing what's most affordable. The most affordable version of this machine is the one you own.
If you were a funded SaaS with no technical bench and $80K a month in ad spend, I'd pitch you the agency and mean it. You're the opposite on every count:
"Being that we're bootstrapped, we're going to do what's most affordable."
$14K once versus $72K a year for the same machine. And the one-time option is the one where the capability stays inside Vight when it ends. For a bootstrapped company, owning beats renting.
Vight itself is internal tooling you productized with your brother, a senior software engineer.
Installing a system in Claude Code and running it daily is literally what your companies do for a living. Most consulting clients need hand-holding on the technical side. You won't. You'll extend it.
"I would try to pull the trigger sooner rather than later, because Q4 gets so expensive to advertise on Meta."
My words on the call, and they set the schedule. Start the build sprint now and your first statics hit the account by week 4, inside the cheap window, with a tuned engine and a retargeting slate ready before the 4,500-person November trade show. One consulting spot left this quarter.
Reply "install" and I'll send the SOW today: 3 months, $14K total, weekly calls in month 1, and the machine is yours forever. Rather have it done for you? The agency is one email away too. And the Hampton clause stands either way: if you just want to jam on Meta before your core group meets, I'm a call away.
